Who we are
The Skin Story & The Beard Story is an iconic, skin wellness brand and purveyor of unapologetic happiness, delivering innovative, results-driven skincare products at accessible prices. With a true belief that inner happiness unlocks outer beauty, we offer products that are 100% cruelty-free, paraben free and non-toxic.
The Skin Story & The Beard Story is a revelation in daily skin and hair care. With its herbal roots and scientific outlook and products that actually work as advertised, The Skin Story & The Beard Story range is a blessing. With a complete range of personal care from face wash to shampoos, from cleanser to beard oils, from serums to creams we will write a new story in your life.
We celebrate and encourage a skin-first approach—instead of covering up skin issues with makeup, it's best to treat the root cause before it starts.
We believe skincare is a personal journey that should evolve with you – through different life stages, styles, environments and experiences. The way to healthy skin is to learn what works for you and pick up positive skin habits along the way. We’re here to guide you through that process, and make it fun!
It matters to us what you put on your skin. That's why we ensure you're getting non-toxic , safe , scientific & soothing skin, hair & beard care products.
The Skin Story is much more than just a name. It's a brand with a promise. A promise that your hair , skin & beard needs . We invest heavily in research and development to continually advance the science of ingredients to deliver new and innovative products.
At our core, we believe in a responsible pursuit of beauty and wellness. We strive to help you look and feel your very best each day with our high quality, thoughtfully crafted products that are scientifically derived. Our objective has always been to formulate skin, hair and body care products of the finest quality; we investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy.
We source ingredients from the most reputable suppliers across the globe, then marry contemporary technology with long-established scientific practices.
Whether it’s a problem-solving treatment or a yet unheard-of oil, we pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that are safe , scientific & soothing.